Titr
Sep—Oct 2020

IVI has a magazine with publications of news and interesting posts about movies and series. It exists standalone from the main product. We had the hypothesis that if we transfer it partly inside the product, then we could grow the conversion to the trial and purchases from users.

We did it. Conversion increased by 110%. We are going to develop this direction.

Managing Smart TV Player with App
2020

Simple concept — to allow users to manage video player on the Smart TV from a smartphone. Firstly, it's beautiful. Secondly, it's convenient. It's much easier to search for movies and series on a smartphone. Search phrases can be entered faster, and pages can be switched easier. Additional feature — sharing a frame or piece of video on social networks.

Shared watching. Concept
2020

Idea — to organize a shared watching of content with communication in the chat and fast reactions.

IVI. Talents
2020

Small one-page website for IVI.Talents. In the frames of the project, the IVI team searched for beginners in cinematography. With the help of mentors and producers, authors created scenarios and produced a pilot for a mini-series for up to 15 minutes. The base of the conception of the page is justifying texts and blocks that look like the final titles.

Other projects
2020–2022

Who watches IVI and the promotion of profiles. Chromecast. A page for beta testers with an invitation and a story about the program. Payment flow on Smart TV with switching to a smartphone. Long Tap for posters. Three reasons for watching movies or series.