Product UX/UI
01- Core product experiences
- Multi-step flows
- Onboarding
- Data-heavy interfaces
Leaflo
Yandex Games
IVI
Yandex AI
I’m most useful when a product needs clarity — whether it’s a weak flow, a fuzzy direction, or a part of the experience that isn’t working yet. Below I listed the areas where I can help most
0 → 1
02- Founding design
- Early concepts
- Shaping new directions
- Fast prototyping in code/Figma
Growth
03- Onboarding
- Retention mechanics
- A/B tests and research
Discovery & Feeds
04- Content discovery
- Feeds
- Recommendation surfaces
- Media-heavy experiences
Design systems
05- System thinking
- Component logic
- Cross-platform consistency
- Audits and evolution
Design strategy & vision
06- Concept development
- Aligning product direction
- Design ownership across teams
I write to structure my thoughts, learn through the process, and maybe help someone else along the way
Leaflo Update: Slowing Down and Starting Plainline
A quick update on Leaflo positioning, in-app feedback, a new short-form video format, and early research for Plainline.
Why Leaflo Won't Have Streaks
Why I decided not to use streaks in Leaflo, even though they are easy to understand, cheap to build, and often work well for retention.
Leaflo Is Now a CBT Journal
A big Leaflo release: guided CBT check-ins, emotion-specific questions, breathing exercises, App Store updates, and first localizations in seven languages.
