Product UX/UI
01- Core product experiences
- Multi-step flows
- Onboarding
- Data-heavy interfaces
Leaflo
Yandex Games
IVI
Yandex AI
I’m most useful when a product needs clarity — whether it’s a weak flow, a fuzzy direction, or a part of the experience that isn’t working yet. Below I listed the areas where I can help most
0 → 1
02- Founding design
- Early concepts
- Shaping new directions
- Fast prototyping in code/Figma
Growth
03- Onboarding
- Retention mechanics
- A/B tests and research
Discovery & Feeds
04- Content discovery
- Feeds
- Recommendation surfaces
- Media-heavy experiences
Design systems
05- System thinking
- Component logic
- Cross-platform consistency
- Audits and evolution
Design strategy & vision
06- Concept development
- Aligning product direction
- Design ownership across teams
I write to structure my thoughts, learn through the process, and maybe help someone else along the way
Getting used to making my work visible
Building has become easier, but distribution still feels uncomfortable, awkward, and much harder to avoid.
Jul, 2026
Leaflo Update: Slowing Down and Starting Plainline
A quick update on Leaflo positioning, in-app feedback, a new short-form video format, and early research for Plainline.
Why Leaflo Won't Have Streaks
Why I decided not to use streaks in Leaflo, even though they are easy to understand, cheap to build, and often work well for retention.
