Product UX/UI
01- Core product experiences
- Multi-step flows
- Onboarding
- Data-heavy interfaces
Yandex AI
Yandex Games
IVI
Smelter
I’m most useful when a product needs clarity — whether it’s a weak flow, a fuzzy direction, or a part of the experience that isn’t working yet. Below I listed the areas where I can help most
0 → 1
02- Founding design
- Early concepts
- Shaping new directions
- Fast prototyping in code/Figma
Growth
03- Onboarding
- Retention mechanics
- A/B tests and research
Discovery & Feeds
04- Content discovery
- Feeds
- Recommendation surfaces
- Media-heavy experiences
Design systems
05- System thinking
- Component logic
- Cross-platform consistency
- Audits and evolution
Design strategy & vision
06- Concept development
- Aligning product direction
- Design ownership across teams
I write to structure my thoughts, learn through the process, and maybe help someone else along the way
Replacing Figma with code-based prototyping
I experimented with partially replacing Figma with code-based prototyping in real product work. Here’s what came out of it
Apr, 2026
On Principles
Principles are not nice slogans. They are fixed choices between competing reasonable options that help reduce chaos and stop repeating the same arguments.
Apr, 2026
On Care in Products
In a world obsessed with data, we often overlook the core of our work — Care. It's the deep human motivation that cultivates both function and beauty, fostering connection and loyalty
May, 2025