I believe that the power of design isn't only in creating practical usefulness but also in inspiring beauty.
The largest and most important task in 2021 at IVI for me was the new content card. We modernized the design of the screen on all the platforms, reviewed information priorities, and the main thing — we made the video nearer to users and more affordable. Also updating the card afforded us to put technical and design basement for further development of hypothesis on watching.
It is a major project to change the Central Promo Block (CPB) on the application's main page and the IVI website. The first block on the page, for obvious reasons, is the best way to convert the user into viewing content and buying a subscription. We've added a short synopsis, a title logo, and made the key visual larger.
At the IVI we are preparing a lot of advertisements and promo materials. So for refreshing and creating a stable and memorable vision of the company, we developed an update of identity. Our decision consists of two parts: basic format and image background graphics.
In the summer of 2020, we decided to put more effort into children's profiles and watching. For this, we brightly showed children's profiles and created onboarding for children to improve selections of our recommendation system. For personalization, we drew a lot of avatars. We made a Pincode that protects children from switching to adult profiles and from payments. Also, we refreshed communication and added new mechanics of promo to creating profiles on all the platforms.
IVI has a magazine with publications of news and interesting posts about movies and series. It exists standalone from the main product. We had the hypothesis that if we transfer it partly inside the product, then we could grow the conversion to the trial and purchases from users. We did it. Conversion increased by 110%. We are going to develop this direction.
Simple concept — to give an opportunity for users to manage video player on the Smart TV from a smartphone. Firstly, it's beautiful. Secondly, it's convenient. It's much easier to search for movies and series on a smartphone. Search phrases can be entered faster, and pages can be switched easier. Additional feature — possibility to share a frame or piece of video on social networks.
Idea — to organize a shared watching of content with communication in the chat and fast reactions.
Small one-page website for IVI.Talents. In the frames of the project, the IVI team searched for beginners in cinematography. With the help of mentors and producers, authors created scenarios and produced a pilot for a mini-series for up to 15 minutes. The base of the conception of the page is justifying texts and blocks that look like the final titles.
Who watches IVI and promotion of profiles. Chromecast. A page for beta testers with an invitation and a story about the program. Payment flow on Smart TV with switching to a smartphone. Long Tap for posters. Three reasons for watching movies or series.
In December of 2019, I came to work at IVI, and refreshing the corporate website was my first task. The previous version was made hastily, as a temporary option. For the new website, there were several challenges: to visually show technological leadership and modernity, to tell about business in numbers and the thesis, and to collect information for applicants.
I was responsible for all design and curated development and implementation. Since 2016 I have made all work from the technical description of the task to the final testing on my own, approving some stages with the Product Owner. I made the second version of the design of the product and then three years later made a redesign with the implementation of the design system. I launched new subproducts with the Product Owner.
There is an editorial office in the product. The website contains the base of more than 300 thousand works and there is a platform for selling pictures and the community of art lovers and artists. For Arthive I established the design system that put the project in order. I also made designs for the most visited pages and sections of the project.
The important task for Arthive was creating instruments for the promotion of artists in the art market. One of such projects is an artist's portfolio. Inside of the portfolio, there is an integration with the collection of the artist in Arthive and convenient management of works.
I started the work with a blank page. With an approximate description from a Product Owner, I created a structure for all general sections of the social network. After this, I made a design and supervised development on all stages of implementation. At the end of 2018 with a similar approach, I made a design for Bikenet.Market — this is a marketplace for bikes and spare parts for bikes that were integrated into a working social network.
Bikenet is a social network for bikers. Bikenet is a child project of the Arthive. It started in February of 2014. At the same time, the first design of the project was created. The design was quite conceptual, but it was developed but wasn't rolled out to production because resources were transferred to another project. And lately, in 2016, when the resources were allocated for this project, I offered a more classical way of design which was successfully launched this time.
If there is a social network for bikes and bikers then sooner or later users will need to buy or sell their bikes or spare parts. A market for such things was integrated inside of the social network and at the same time exists as a separate product.
A marketplace where products are sold cheaper than on the website of sellers. The project has a first version, where Futumarket was developed as a commercial social network. In the project, I was responsible for all design and supervised the development. I worked remotely from the moment of starting development in 2017.
2017 — 2019
This is the second version of the product. In the January of 2019 after launching the first version of the project we got feedback from our users and we understood that our concept required huge expenses. The management decided to simplify the project. Remove unnecessary sections and stay only with important parts of the product. After dozens of discussions, we decided to choose the marketplace format. It's similar to already existing solutions like E-catalog, or Yandex.Market, but it differs with positioning and monetization form.