Product UX/UI
01- Core product experiences
- Multi-step flows
- Onboarding
- Data-heavy interfaces
Yandex AI
New AI app for Turkish market
Yandex Games
Experiments in discovery and growth
The Flow
Short video section for the IVI app
Smelter
Design for Yandex’s B2B AI startup
I’m most useful when a product needs clarity — whether it’s a weak flow, a fuzzy direction, or a part of the experience that isn’t working yet. These are the areas where I can help most
0 → 1
02- Founding design
- Early concepts
- Shaping new directions
- Fast prototyping in code/Figma
Growth
03- Onboarding
- Retention mechanics
- A/B tests and research
Discovery & Feeds
04- Content discovery
- Feeds
- Recommendation surfaces
- Media-heavy experiences
Design systems
05- System thinking
- Component logic
- Cross-platform consistency
- Audits and evolution
Design strategy & vision
06- Concept development
- Aligning product direction
- Design ownership across teams
I write to structure my thoughts, learn through the process, and maybe help someone else along the way
Notes
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On Care in Products
In a world obsessed with data, we often overlook the core of our work — Care. It's the deep human motivation that cultivates both function and beauty, fostering connection and loyalty
May, 2025
Design is Art
If design loses its artistic quality, it becomes dead, grey, flat — just a utility. And nobody loves utilities; they are merely used
May, 2025
Design Systems
Alla Kholmatova
Equip your team with practical methods, guiding principles, and real-world insights to build a robust design system that unifies your product
