Product UX/UI
01- Core product experiences
- Multi-step flows
- Onboarding
- Data-heavy interfaces
Yandex AI
Yandex Games
IVI
Smelter
I’m most useful when a product needs clarity — whether it’s a weak flow, a fuzzy direction, or a part of the experience that isn’t working yet. These are the areas where I can help most
0 → 1
02- Founding design
- Early concepts
- Shaping new directions
- Fast prototyping in code/Figma
Growth
03- Onboarding
- Retention mechanics
- A/B tests and research
Discovery & Feeds
04- Content discovery
- Feeds
- Recommendation surfaces
- Media-heavy experiences
Design systems
05- System thinking
- Component logic
- Cross-platform consistency
- Audits and evolution
Design strategy & vision
06- Concept development
- Aligning product direction
- Design ownership across teams
I write to structure my thoughts, learn through the process, and maybe help someone else along the way
Notes
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On Care in Products
In a world obsessed with data, we often overlook the core of our work — Care. It's the deep human motivation that cultivates both function and beauty, fostering connection and loyalty
May, 2025
Design is Art
If design loses its artistic quality, it becomes dead, grey, flat — just a utility. And nobody loves utilities; they are merely used
May, 2025
Design Systems
Alla Kholmatova
Equip your team with practical methods, guiding principles, and real-world insights to build a robust design system that unifies your product
