Product UX/UI
01- Core product experiences
- Multi-step flows
- Onboarding
- Data-heavy interfaces
Leaflo
Yandex Games
IVI
Yandex AI
I’m most useful when a product needs clarity — whether it’s a weak flow, a fuzzy direction, or a part of the experience that isn’t working yet. Below I listed the areas where I can help most
0 → 1
02- Founding design
- Early concepts
- Shaping new directions
- Fast prototyping in code/Figma
Growth
03- Onboarding
- Retention mechanics
- A/B tests and research
Discovery & Feeds
04- Content discovery
- Feeds
- Recommendation surfaces
- Media-heavy experiences
Design systems
05- System thinking
- Component logic
- Cross-platform consistency
- Audits and evolution
Design strategy & vision
06- Concept development
- Aligning product direction
- Design ownership across teams
I write to structure my thoughts, learn through the process, and maybe help someone else along the way
Don't outsource strategy to AI
AI can help with specific tasks, but if you let it shape strategy, it can pull you away from your original product direction.
Jun, 2026
Leaflo Update: Monetization, SEO, and What's Next
A quick Leaflo update: App Store monetization shipped, release QA took half the week, and the main focus is starting to shift from development to marketing.
Jun, 2026
QA Is Becoming the Bottleneck
Building Leaflo made me realize that QA, not specs or design, is becoming one of the slowest and hardest parts of shipping a small product.
Jun, 2026