Product UX/UI
01- Core product experiences
- Multi-step flows
- Onboarding
- Data-heavy interfaces
I’m most useful when a product needs clarity — whether it’s a weak flow, a fuzzy direction, or a part of the experience that isn’t working yet. Below I listed the areas where I can help most
0 → 1
02- Founding design
- Early concepts
- Shaping new directions
- Fast prototyping in code/Figma
Growth
03- Onboarding
- Retention mechanics
- A/B tests and research
Discovery & Feeds
04- Content discovery
- Feeds
- Recommendation surfaces
- Media-heavy experiences
Design systems
05- System thinking
- Component logic
- Cross-platform consistency
- Audits and evolution
Design strategy & vision
06- Concept development
- Aligning product direction
- Design ownership across teams
I write to structure my thoughts, learn through the process, and maybe help someone else along the way
Not a PM. Here’s how to PM
AI made reversible product decisions almost free. The irreversible ones, about market, audience and marketing, still cost months. That is the PM’s real job.
Nov, 2026
Repeat it for the hundredth time
Why bother, when it already exists? It sounds logical, but it is usually a trap. Repeat it anyway: your version may be the one that helps someone.
Nov, 2026
Bureaucracy as a barrier to creation
A process that is too elaborate can kill the work itself. If you can't keep something going, strip it down to what you actually wanted to do.
Nov, 2026