In a world obsessed with data, we often overlook the core of our work — Care. It's the deep human motivation that cultivates both function and beauty, fostering connection and loyalty

If design loses its artistic quality, it becomes dead, grey, flat — just a utility. And nobody loves utilities; they are merely used

When every experiment is expected to succeed, product vision fades into the background. Numbers, not people, start making the decisions

Designers now hide behind functionality, but Beauty drives emotion and lasting impact. It’s time to bring it back