On Care in Products

In a world obsessed with data, we often overlook the core of our work β€” Care. It's the deep human motivation that cultivates both function and beauty, fostering connection and loyalty

Design is Art

If design loses its artistic quality, it becomes dead, grey, flat β€” just a utility. And nobody loves utilities; they are merely used

Vision over metrics

When every experiment is expected to succeed, product vision fades into the background. Numbers, not people, start making the decisions

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