For context, Leaflo is my journaling app: a small product I’m building to help people write regularly, reflect on their thoughts, and better understand what is happening inside.

I want to share a bit about the motivation behind this positioning.

First, CBT is one of the most evidence-based approaches in therapy. Not all therapy methods are studied equally well, and that matters to me.

Second, I’ve been through therapy several times myself, read books and articles on the topic, and tried different techniques in practice.

I’m not a therapist, but I understand the basic logic fairly well: how thoughts, emotions, and behavior are connected, and why the right question can be more useful than another page of free writing.

Third, I think it’s important to make these methods more accessible. Not in a “fix yourself in 5 minutes” kind of way, but in a more honest way: here is a tool. It’s not magic, but it can help you better understand what’s going on inside.

And most importantly, it simply makes the product more useful.

A regular journal helps you record an experience. A CBT journal helps you work through a situation.

It’s not a replacement for therapy, and I don’t want to sell Leaflo as a replacement for therapy. But a journal can be a useful support: before therapy, alongside it, or after it, when you want to keep the habit of self-reflection.

That’s why Leaflo is gradually becoming not just a place where you can write about your day, but a more structured CBT journal that helps you not only record your state, but also work with it a little better.