In a recent LinkedIn post about starting to build in public, I realized something simple: making that promise is easier than building a real writing habit around it.

I still do not have a ritual for these notes. Starting is the hardest part. It rarely feels like "sit down and write." It quickly turns into a small product problem of its own: what should I write about, when should I do it, where should I publish it, how polished should it be, and how personal do I want to make it.

So instead of overthinking the format, I will start with a simple snapshot of what I am building right now.

The main bet is Leaflo.

That is where most of my focus goes now. The product is already live on the App Store, but that does not feel like a finish line. It feels more like the start of the next stage: improving the product, testing the positioning, finding users, figuring out distribution, and getting to the first sales.

Then there is Pilekeeper.

I quietly launched it, but I have barely talked about it publicly. It is still an alpha, it has plenty of bugs, and I still do not fully understand how to position it or whether the market really needs it. But I use it myself every day.

I also have a couple of Figma plugins, Commentor and Grider.

I made them a while ago and, to be honest, I did not give them enough time or care. Commentor had some interesting ideas for future development, but right now I am not sure whether it makes sense to keep pushing it forward.

And of course, there is a pool of other ideas in different stages of readiness.

The main problem is that most of my current projects started as things I made for fun. I built them because I liked the idea. At that point, I was not thinking enough about the market, the niche, sales, or monetization potential.

Now the situation is different.

It is no longer enough for me to make interesting things. I need to learn how to bring products to market, find customers, validate demand, and turn ideas into an actual business.

That is why I am concentrating on Leaflo.

Right now, it is the project with the clearest path to monetization. At the same time, the journaling app market is crowded. The competition is strong, the products are good, and many of them already have very clear positioning.

So we will see how it goes.

My plan for the near future is simple.

The first goal is to make the first dollar in sales.

Even that is not a small step. I need to improve the important parts of the product, package it better, explain the value clearly, bring people in, and convince someone to pay.

The second goal is to get to a point where the product can at least cover my basic expenses.

The third, more distant goal is to make it sustainably profitable.

The rough horizon I have in mind is 12 to 18 months.

At the same time, I do not plan to keep betting on one product forever no matter what. I will watch what actually moves, switch when needed, test hypotheses, and focus on the things that show real signs of life.