Jul 2026


When I first started working at a large company, I heard this phrase: “We want every employee to treat the product as if it were their own.”

I think it is impossible to treat a product as your own if you have never tried to build your own product. It changes how you look at everything. So if you want to better understand product responsibility, I would suggest not reading another article, but building your own project of any size.

The difference becomes clear quickly.


I'm Nick, a designer with 15 years of experience, formerly at Yandex. Now building Leaflo, a mental health app for self-help and reflection.

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