Another story about using AI as an interviewer. Last time, I wrote about using it to create a product spec. This time, I used it to work through positioning and marketing.
I gave AI the positioning framework from April Dunford’s book "Obviously Awesome" and asked it to interview me about Leaflo.
I knew Leaflo should be a CBT journal. But that definition still left a lot of questions unanswered. The product had guides, a mood check, a journal, and meditations, and I did not really understand what was supposed to make Leaflo stand out from its competitors.
During the interview, I defined Leaflo as a "one-button app."
The most important part of the product sits behind a single entry point. A person chooses their emotions and gets a questionnaire that takes those choices into account.
Leaflo gives people a clear structure for moments when they are dealing with a difficult emotion and do not know what to do next.
The next step is to use the same input to suggest techniques that may help them feel better. That layer does not exist yet. But now I understand what should be at the center of the product and where it should go next.
AI structured the sequence of questions and did not let me stop at the first answer. I decided which answers I believed in and which ideas I was ready to build. The responsibility for the quality and direction remained with me.
That matters to me. I once let AI pull Leaflo away from its original idea, and then spent time bringing the product back.
In general, I want to use AI in this role more often: a strong framework based on books written by smart people, and a sequence of questions that leads to insights.
