Hi, I’m Nick

Digital Product Designer at Yandex. Formerly at streaming video service IVI, 60+ mln MAU.

Since 2011, I have gained diverse experience. Worked in studios, B2C/B2B startups and enterprises. Designed apps for Web, Mobile, and SmartTV, curated design systems, conducted AB tests, generated hypotheses, and created identities.

I contributed as a solo designer, part of a team, and as a team lead. Flexible and autonomous.

Currently, I'm based in Belgrade.

Projects       ( Selected cases · Feed · CV View · Pet projects )

Product design
2024

Smelter · Yandex
Product and communication design for AI-based B2B startup

( View case )

Identity
2023

Smelter Identity · Yandex
I've gradually revamped the identity of our B2B social media listening tool

Product Design
2023

The Flow · IVI
Short vertical videos section in mobile app of streaming video service
( View case )

Product design
2021

Content card · IVI
I redesigned the movie page across platforms, boosting engagement, trial purchases, and conversions to watching
( View case )

Product design
2022

Central Promo Block · IVI
I redesigned IVI's main gallery across the Web, Smart TV, and Mobile, enlarging it for better visuals, leading to increased CTR and content views
( View case )

Identity · IVI
To maintain a memorable company vision, we updated our identity with a new basic format and background graphics
( View case )

Product design
2020

Child profiles and Pincode · IVI
We improved children's profiles, enhancing visibility, and safety with Pincode, and boosting engagement by 35%

Product design
2020

Miscellaneous · IVI
Compilation of projects I've made during my tenure at IVI

Concepts · IVI
App concept with new navigation and home screen. Shared watching. Managing Smart TV Player with App. One page for IVI Talents.

Corporate website · IVI
Refreshing the corporate website, aiming to portray technological leadership, business metrics, and applicant information succinctly

Product design
2014–2019

Social network for artists · Arthive
I created design and established a design system for Arthive, a social network hosting over 300 thousand works

Product design
2018–2019

Portfolio of artists · Arthive
Artist's portfolio featuring integration with Arthive's collection and seamless work management

Product design
2014–2019

Social network for bikers · Bikenet
Design for social network and basement for the design system

Product design
2018–2019

Martket · Bikenet
We integrated a market within the network, also available as a standalone product

Product design
2018–2019

Martketplace · Futumarket
Startup marketplace with a high level of positioning and focus on B2B clients

Drop me a line

skorobogatkonn@gmail.com